Apro (Brazilian Audiovisual Projects Production Association)
Corta!
My role:
Head Of Art / Creative Director / Art Director
@ F/Nazca Saatchi & Saatchi
The Brazilian audiovisual sector has launched a campaign to end harassment on production sets.
The word “Corta!” (”Cut!” in English) refers to the term used on filming sets to end a scene. In the campaign, it is used as a response to put an end to various forms of harassment:
Sexual harassment? Cut!
Moral harassment? Cut!
Insisting after hearing “no”? Cut!
Verbal violence? Cut!
The campaign includes pieces such as t-shirts, stickers, social media posts, and posters.